We warned Food Fight would be returning to the vexed subject of sugar in food but the fast changing situation in the UK means we’re revisiting it sooner than expected.
Within a couple of days of our last dispatch from the sugar bowl more initiatives hit the headlines. The big shock we reported was the decision by UK supermarkets to back laws intended to half the amount of sugar contained in the food they sell.
Yeeha! Round-up! Visions of lean, tanned cowboys cutting through the dust, driving a herd of steers to the rail-head are conjured by the word. Maybe that was the clean-cut image the marketing team working for Monsanto were hoping to achieve when they called their potent weed-killer Roundup.
Well, if they did, it worked because Roundup has become the world’s most widely used herbicide. It’s a globally recognised name and the foundation brand underpinning the biotech empire’s $16 billion worth of annual sales.